An Initivative of Indah Infra Pvt. Ltd.

Brand Collateral

Does your Brand stand out in the millions and zillions of brands in the world? Is it unique & memorable?

Our Indah Team recognises that strong brands are only strong because they play by the rules of marketing. We realise the importance of a brand being consistent, standing out and most importantly one that has recall.

We understand the importance of colours, their placement and we ensure that all your collateral comes under one umbrella.

At Indah we build on the uniqueness & Consistency of your Brand

As a full-service branding and marketing agency, Blue Fountain Media knows there’s a lot more to creating powerful brand collateral than slapping a logo on a product. Our designers add to your marketing toolkit with creative, eye-catching designs, applied to the right products in the right way.

So, what do we really mean by Brand Collateral and it’s real significance for your company?

Looking holistically Brand Collateral is just all the material that supports your Brand both physically & digitally. It gives your company as you say “favourable attention”. It helps a prospective customer know just a little more about your company by providing a consistent experience for customers and other stakeholders and reinforce the brand strategy.

Usually, a part of Branding is overlooked, but one cannot neglect it. It helps in creating an image for your company

Some Key Components of Brand Collateral:

Logo, Website Design, Business cards, Letterheads, Envelopes, Brochures, Flyers, Newsletters, Social Media pages/marketing, Direct Mail, Vehicles, Signage, Exhibition graphics, Videos, Presentations
Product Packaging, …and more!

Importance of Brand Collateral

Each one of these helps support and Build your Brand Identity.

Consistent & Cohesive Representation of the Brand

Customers interact with your Brand in many ways. Through your Website, Flyers, Facebook or Social Media platforms to seeing Advertisements. By being consistent it helps your customers remember you and enables building trust; a process which helps in the customers-buying-journey.

It creates a professional Brand Image

When you think of the best shoe company what brand comes instantly to your mind. Maybe Nike / Adidas / Reebok. That’s Brand Recall for you. Its their Cohesive & Consistent Marketing Strategy backed by excellent product quality and great Brand Identity. This creates an image about your company in the minds of both your employees as well as your customers.

Communicates a Value Proposition or USP (Unique Selling Proposition)

Why do people choose one brand over the other? Its because they see value in it. It is what your Brand offers over the competitors. Its because your Brand makes it very clear on what is offered and how it is different

Collateral flows into Sales

The Brand collateral should flow naturally in the sales conversations & in the minds of the customer. Visiting cards presented, Striking & Meaningful Logo, Brochures give after a visit, e-mails sent all are a part of Conversing with your Customer.

Increase Sales & ROI

You want to buy a dress on-line. Which one would you buy? The one which mentions the details of the product, the measurements and awesome graphics along with estimated delivery time-lines or the one which may look pretty but doesn’t offer these details Obviously the 1st one. That’s what Brand Collateral does for you. Its not a one-time investment but a continuous on-going process which helps your customers build trust in your brand and increase sales & ROI over a period of time

“You are represented consistently across all channels & are unique as a Business Owner”

-Indah Team
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