An Initivative of Indah Infra Pvt. Ltd.

What is Digital Marketing and how to start Digital Marketing

Digital marketing is an ever-changing landscape. Trends that worked today may not work tomorrow. The only way to stay ahead is to be committed. As recognized experts on industry best practices, we are pushing the boundaries and defining the trends that matter.

We believe brands that are well connected to their customers enjoy increased value, greater loyalty, and improved acquisition. However, building a connected brand isn’t easy. If it were, more brands would be doing it. It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes the right mix of disciplines to meet business needs while creating the optimum customer experience. And, it requires a holistic approach, using bought, earned, owned, and shared media to create a fully integrated engagement plan. But, where to start?

How to efficiently make use of the hottest platform for marketing currently?

We, Garage Media the Digital Marketing Agency in Delhi NCR, are here to provide you with answers. We know how to efficiently market and advertise your brand to millions of potential customers on the Internet.

Our Digital Marketing Process

1. Listen

Listen and learn. (Not you, us.) That’s the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers. We also scope out your rivals. We figure out exactly what they’re up to. What they do, say, and why. We pinpoint weaknesses, examine their strengths, and see how your brand stacks up. We also check the facts. We research and analyze. But we don’t just sift through data, and crunch numbers, we read the tea leaves. We discover trends and patterns and look for key insights.

2. Plan

With all due respect to Nike, we never “just do it.” While that may be a great strategy for starting a jogging routine, it’s no way to think about an integrated marketing strategy. So we think about it first. A lot. With our research done, the planning process turns that information into a clear set of consumer insights, user objectives, and business goals. Paired with target personas and user experience data, this information helps us create an overall strategic vision for your brand that will define the digital state of the brand along with its messaging and positioning in the marketplace

3. Create & Iterate

At this point, we’ve strategized, quantified, and analyzed. We get it. We get your customers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. This is where the magic happens. Creative, social, search, tech, the account guys, our clients — we all work together. We create ideas that help integrate a brand not just across different platforms but weave it into peoples’ lives. Ideas that engage, entertain and inform. Ideas that jive with how they connect, converse, and consume. It’s what we call a brand ecosystem. Our clients just call it “awesome.”

4. Execute

This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns are launched. Devils hidden in the details are found, and exorcisms are performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content. This phase is one of the most extensive and collaborative processes, often involving roles that include user experience, interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization, and more.

5. Measure

We‘ve got something to prove. We’re an agency, not an art house. When we create something that moves people, it’s so we can move them to our client’s brands. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase, we make sure it does. By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test, and compare. We analyze. We figure out what’s working, and what could be working better.

6. Optimize

In a real-time world, there’s no time to rest. You’ve got to keep moving. We never sit back and just admire our work because we’re constantly looking for ways to make it better. We use the data and results to optimize and improve the final product. The closest we get to “looking” back is when we measure the effectiveness of our work. And the only reason we look at how well we did, is to figure out what we can do better. If something’s not performing as it should, we tweak it. If it’s not working at all we drop it. If it’s blowing the lid off expectations, we double down. That’s what it’s all about. Continuous progress. Constant forward motion.

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